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Service Deliverables

Obi Guitar Factory offers implementation and operational services for marketing analytics teams that need dependable reporting from advertising channels. Our scope is practical and accountable: we define metrics, validate access, automate outputs, and improve decision cycles through structured reviews. We do not rely on vague consulting language. Every engagement has explicit deliverables and ownership checkpoints.

1) Onboarding and reporting architecture

We begin by documenting account structures, campaign taxonomy, KPI definitions, and stakeholder requirements. This creates a common language between campaign operators and decision makers. Deliverables include a KPI dictionary, reporting calendar, field mapping sheet, and ownership matrix for approvals and changes.

2) API integration and authorization support

We guide account administrators through the required authorization flow, then configure recurring data retrieval and validation routines. This includes integrations involving TikTok Marketing API and Meta Marketing API where appropriate. Work is performed for authorized accounts only and in policy compliant operation. We verify access status before data pull execution and pause work when authorization is uncertain.

3) Automated reporting and alerts

We produce recurring outputs tailored to operating roles: executive summaries, channel-level diagnostics, and tactical pacing views for media teams. Alerts can be configured for pacing variance, sudden conversion shifts, or data freshness anomalies. Reports are intended to reduce manual spreadsheet effort while improving accountability.

4) Optimization support and governance

We facilitate recurring review cycles with a written action log. Each recommendation is tied to observed data movement and implementation priority. Governance support covers role-based access review, retention handling, and issue tracking for data quality incidents.